For the past six years, Principal Lisa and Happy Families have built a trusted and highly engaged family community in Dubai.
Lisa genuinely loves what she does, and over the years has grown a strong following of parents and families who know her, trust her recommendations and regularly engage with her events, advice and content.
From that community, Happy Families has grown into something much bigger.
We now create family events, brand collaborations, community experiences and marketing opportunities designed to bring families and carefully selected businesses together in a warm, authentic and memorable way.
One of our recent family events, held in June, welcomed around 1,000 guests. The response completely blew us away and showed just how powerful these community-led events can be.
Most of our events are free for families, which is incredibly important to us. We want parents and children to be able to come along, enjoy themselves, learn something, meet new people and leave feeling that they have genuinely gained something from the experience.
That might mean free coffee, ice cream, story time, activities, workshops, play opportunities, giveaways, expert advice or simply a brilliant day out together.
For brands, nurseries, schools and family-focused businesses, these events offer a very different way to market.
We love helping businesses think creatively about what they want to achieve, whether that is greater visibility, building trust with parents, launching a product, creating social media content, generating enquiries, growing a database or simply helping more families understand what they offer.
We are selective about the brands we work with because trust matters enormously to us. Families know that Principal Lisa does not simply promote anything and everything, and we want to protect that relationship.
Alongside our events, we also offer a range of social media and brand partnership opportunities with Principal Lisa, including content creation, Instagram Stories, Reels, Lives, event appearances, brand introductions, community activations and bespoke collaborations.
At the heart of everything is the same idea: Give families genuine value, create experiences they want to be part of, and help the right brands become part of that story.
